Perceived Risk in a Strategic Household Purchase: Consumer Home Buying Behavior

The purpose of this study is to develop and empirically test a conceptual model of a perceived risk for a prefabricated house purchase. The results of our quantitative study suggest that perceived risk as a multidimensional construct plays a less important role in the process of purchasing a prefabricated house; higher values have been assigned mostly to financial and delivery aspects of risk. According to our findings, important antecedents are subjective knowledge, situational involvement and perceived financial sacrifice, while among consequences perceived benefits and information search are of greater meaning.


Mateja Kos Koklic and Irena Vida (2007) ,"Perceived Risk in a Strategic Household Purchase: Consumer Home Buying Behavior", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 268-269.


Mateja Kos Koklic, University of Ljubljana, Slovenia
Irena Vida, University of Ljubljana, Slovenia


E - European Advances in Consumer Research Volume 8 | 2007

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