The Effect of Biculturalism on Responses to Mixed Emotional Experiences

We investigate how differences in exposure to acculturation experiences and feelings of conflictedness about their cultural duality relate to biculturals’ responses to mixed emotional experiences. We found that mixed emotional experiences are associated with greater discomfort for biculturals who feel more (vs. less) conflicted about their cultural duality and for those who have relatively limited acculturation exposure. Among biculturals with greater feelings of conflictedness and more limited acculturation, availability of coping frames significantly lowers their negative evaluation of a message that elicits mixed emotions. This is the case because coping frames help these biculturals resolve the discomfort with mixed emotions.



Citation:

Thomas Kramer, Loraine Lau, and Chi-yue Chiu (2007) ,"The Effect of Biculturalism on Responses to Mixed Emotional Experiences", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 155-155.

Authors

Thomas Kramer, Baruch College, City University of New York; USA
Loraine Lau, University of California, Irvine; USA
Chi-yue Chiu, University of Illinois, Urbana-Champaign; USA



Volume

E - European Advances in Consumer Research Volume 8 | 2007



Share Proceeding

Featured papers

See More

Featured

Non-normative influence of self-decided prices on product-related inferences

Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA

Read More

Featured

M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation

Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited

Read More

Featured

P6. Marginal Cost Consideration

Ethan Pew, Stony Brook University
Hyunhwan Lee, University of Miami, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.