Sing Hallelujah and Your Dreams Shall Come True: a Study Into Multiple Discourses of Christian Music and Cultural Change
Religious music is studied to understand the expression of discourses which give insights into its appeal not only in the music industry, but in the spiritual marketplace. Through discourse analysis, a reading of Christian music produced by a contemporary church was conducted. Findings show how the church and its music selectively draw upon different discourses which are not entirely religious in nature, but are a syncretised combination of multiple discourses that resonates with current socio-cultural conditions.
Jeaney Yip (2007) ,"Sing Hallelujah and Your Dreams Shall Come True: a Study Into Multiple Discourses of Christian Music and Cultural Change", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 123-123.
Jeaney Yip, University of Sydney, Australia
E - European Advances in Consumer Research Volume 8 | 2007
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