Sing Hallelujah and Your Dreams Shall Come True: a Study Into Multiple Discourses of Christian Music and Cultural Change
Religious music is studied to understand the expression of discourses which give insights into its appeal not only in the music industry, but in the spiritual marketplace. Through discourse analysis, a reading of Christian music produced by a contemporary church was conducted. Findings show how the church and its music selectively draw upon different discourses which are not entirely religious in nature, but are a syncretised combination of multiple discourses that resonates with current socio-cultural conditions.
Citation:
Jeaney Yip (2007) ,"Sing Hallelujah and Your Dreams Shall Come True: a Study Into Multiple Discourses of Christian Music and Cultural Change", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 123-123.
Authors
Jeaney Yip, University of Sydney, Australia
Volume
E - European Advances in Consumer Research Volume 8 | 2007
Share Proceeding
Featured papers
See MoreFeatured
Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce
Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada
Featured
The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications
Kelly Kiyeon Lee, Georgetown University, USA
Selin A. Malkoc, Ohio State University, USA
Derek Rucker, Northwestern University, USA
Featured
E9. “Power Distance, Social Aspiration, and Fair Trade Products” – the Interaction Effect of Power Distance Belief and Status Motivation on Fair Trade Product Consumption
Sunghee Jun, Seoul National University
Libby Youngjin Chun, Seoul National University
Kiwan Park, Seoul National University, USA