Tourism, Place and Narrative: Local Interpretations of Santorini
This paper explores the local perspective in making and consuming (tourism) place. Diverging from the traditional distinction between tourist as consumer and local as service provider it addresses the need to explore the local within the consumption of place (Sherlock 2001). In so doing, it relies on the recognition that narratives play a central role in the construction and consumption of place. Based on the analysis of in-depth interviews with local residents of the island of Santorini, Greece, three interwoven, but also conflicting narratives and senses of place are presented.
Maria Lichrou, Lisa O'Malley, and Maurice Patterson (2007) ,"Tourism, Place and Narrative: Local Interpretations of Santorini", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 288-289.
Maria Lichrou, University of Limerick, Ireland
Lisa O'Malley, University of Limerick, Ireland
Maurice Patterson, University of Limerick, Ireland
E - European Advances in Consumer Research Volume 8 | 2007
J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products
Juliana M. Batista, EAESP Fundação Getúlio Vargas
Jose Mauro C. Hernandez, Centro Universitário FEI
A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes
Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy
Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?
Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University