For Those About to Rock: a New Understanding of Adolescent Music Consumption
The UK record industry is aware of what music consumers purchase, how they purchase and artist popularity but this does not facilitate an understanding of why music is consumed and what insights this might generate for future demand. This paper seeks to explore and develop the concept of the adolescent music consumer and contributes by using qualitative research to better understand music use and consumption. The findings suggest that adolescents use music to express their identity but the extent of this expression and the consumption of music typically vary depending on the family type in which the adolescent has been raised.
Citation:
Peter Nuttall (2007) ,"For Those About to Rock: a New Understanding of Adolescent Music Consumption", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 537-538.
Authors
Peter Nuttall, Bristol Business School (UWE) United Kingdom
Volume
E - European Advances in Consumer Research Volume 8 | 2007
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