Symbolic Consumption in Hong Kong Chinese Society: Narratives of Self and Special Possessions

This paper draws onĀ four consumer narratives to investigate how identities are negotiated via the symbolic consumption of special possessions, in order to provide a more nuanced conceptualization of the Hong Kong Chinese self-concept. We expand upon both western notions of the self concept and the current rather reductionist view found in Asian self-concept literature. We identify a variety of micro and macro level influences, on different aspects of the self, as well as the dynamic characteristics of the self which reflect changing life stages and experiences.



Citation:

Phoebe Wong and Margaret K. Hogg (2007) ,"Symbolic Consumption in Hong Kong Chinese Society: Narratives of Self and Special Possessions", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 126-127.

Authors

Phoebe Wong, Lancaster University, UK
Margaret K. Hogg, Lancaster University, UK



Volume

E - European Advances in Consumer Research Volume 8 | 2007



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