Symbolic Consumption in Hong Kong Chinese Society: Narratives of Self and Special Possessions

This paper draws onĀ four consumer narratives to investigate how identities are negotiated via the symbolic consumption of special possessions, in order to provide a more nuanced conceptualization of the Hong Kong Chinese self-concept. We expand upon both western notions of the self concept and the current rather reductionist view found in Asian self-concept literature. We identify a variety of micro and macro level influences, on different aspects of the self, as well as the dynamic characteristics of the self which reflect changing life stages and experiences.


Phoebe Wong and Margaret K. Hogg (2007) ,"Symbolic Consumption in Hong Kong Chinese Society: Narratives of Self and Special Possessions", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 126-127.


Phoebe Wong, Lancaster University, UK
Margaret K. Hogg, Lancaster University, UK


E - European Advances in Consumer Research Volume 8 | 2007

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