The Luxurious Influence of Visual Art

This research focuses on the phenomenon of art infusion, in which the presence of visual art has a positive influence on the evaluation of consumer products via an automatic, content-independent spillover of luxury perceptions. In four studies we demonstrate the art infusion phenomenon (studies 1 and 2), provide evidence of an automatic process (study 3), and demonstrate that art infusion occurs in a real-world setting after only a fleeting exposure to art (study 4).


Henrik Hagtvedt and Vanessa Patrick (2007) ,"The Luxurious Influence of Visual Art", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 441-441.


Henrik Hagtvedt, University of Georgia, USA
Vanessa Patrick, University of Georgia, USA


E - European Advances in Consumer Research Volume 8 | 2007

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