The Luxurious Influence of Visual Art
This research focuses on the phenomenon of art infusion, in which the presence of visual art has a positive influence on the evaluation of consumer products via an automatic, content-independent spillover of luxury perceptions. In four studies we demonstrate the art infusion phenomenon (studies 1 and 2), provide evidence of an automatic process (study 3), and demonstrate that art infusion occurs in a real-world setting after only a fleeting exposure to art (study 4).
Citation:
Henrik Hagtvedt and Vanessa Patrick (2007) ,"The Luxurious Influence of Visual Art", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 441-441.
Authors
Henrik Hagtvedt, University of Georgia, USA
Vanessa Patrick, University of Georgia, USA
Volume
E - European Advances in Consumer Research Volume 8 | 2007
Share Proceeding
Featured papers
See MoreFeatured
Restrained by Resources: The Joint Effect of Scarcity Cues and Childhood Socioeconomic Status (SES) on Consumer Preference for Feasibility
Lili Wang, Zhejiang University
Yanfen You, New Mexico State University, USA
Chun-Ming Yang, Ming Chuan University, Taiwan
Featured
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain
Featured
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
Pao Franco, University of Melbourne, Australia