Consumer Behavior, Extended Self, and Sacred Consumption: an Alternative Perspective From Our Animal Companions
This research explores the intimate relationships between pet owners and their animal companions from the extended self and sacred consumption perspectives using a methodology inspired by Holbrook (1997). We begin with an introduction including a summary of the literature, followed by a description of our study protocol. Five thematic categories are presented that result from our analysis, informed by text from consumer essays and a few precious photographs to bring them to life (to be shown at conference if accepted). The close provides implications for consumer-behavior research and marketing practice in a variety of intra- and interspecies domains.
Citation:
Ronald Hill, Jeannie Gaines, and R. Mark Wilson (2007) ,"Consumer Behavior, Extended Self, and Sacred Consumption: an Alternative Perspective From Our Animal Companions", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 216-219.
Authors
Ronald Hill, University of South Florida, USA
Jeannie Gaines, University of South Florida, USA
R. Mark Wilson, University of South Florida, USA
Volume
E - European Advances in Consumer Research Volume 8 | 2007
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