Overspending on Pets: the Relationship With Excessive Buying
The present research explores the relationship between excessive buying for oneself and on one’s pet(s). Two studies are included. A qualitative study provides insights into the co-existence of excessive buying for self and spending on pets. Among excessive buyers, pets are considered to be full family members. To document this relationship, we provide several verbatims from our focus group participants. An Internet survey quantitatively tests the relationship between excessive buying for oneself and pet spending. Those respondents who score highest on an excessive buying scale also tended to spend more on their pets. Excessive spending on pets occurs on toys, food and treats, clothing, accessories and grooming products.
Citation:
Nancy Ridgway, Monika Kukar-Kinney, Kent Monroe, and Emily Chamberlin (2007) ,"Overspending on Pets: the Relationship With Excessive Buying", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 216-219.
Authors
Nancy Ridgway, University of Richmond, USA
Monika Kukar-Kinney, University of Richmond, USA
Kent Monroe, University of Richmond, USA
Emily Chamberlin, University of Richmond, USA
Volume
E - European Advances in Consumer Research Volume 8 | 2007
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