Friends of Victims: Personal Experience and Prosocial Behavior

Why do different people give to different causes? We argue that knowing people with specific misfortunes is an important determinant of preference. Three studies demonstrate that knowing a victim increases prosocial behavior directed toward other victims of the same misfortune in the lab and field, for both donated time and money. An experiment shows that the relationship is causal, not due to unobserved heterogeneity. Survey data suggests that knowing a victim decreases social distance and increases perceived responsibility for others’ welfare together, fully mediating the effect on prosocial behavior.



Citation:

Deborah Small and Uri Simonsohn (2007) ,"Friends of Victims: Personal Experience and Prosocial Behavior", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 342-342.

Authors

Deborah Small, The Wharton School, USA
Uri Simonsohn, The Wharton School, USA



Volume

E - European Advances in Consumer Research Volume 8 | 2007



Share Proceeding

Featured papers

See More

Featured

F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal

Marwa Gad Mohsen, Babson College, USA

Read More

Featured

F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door

Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University

Read More

Featured

G7. The Presence of Dividing Line Decrease Perceived Quantity

Jun Ouyang, Xiamen University
Yanli Jia, Xiamen University
Zhaoyang Guo, Xiamen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.