Friends of Victims: Personal Experience and Prosocial Behavior
Why do different people give to different causes? We argue that knowing people with specific misfortunes is an important determinant of preference. Three studies demonstrate that knowing a victim increases prosocial behavior directed toward other victims of the same misfortune in the lab and field, for both donated time and money. An experiment shows that the relationship is causal, not due to unobserved heterogeneity. Survey data suggests that knowing a victim decreases social distance and increases perceived responsibility for others’ welfare together, fully mediating the effect on prosocial behavior.
Deborah Small and Uri Simonsohn (2007) ,"Friends of Victims: Personal Experience and Prosocial Behavior", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 342-342.
Deborah Small, The Wharton School, USA
Uri Simonsohn, The Wharton School, USA
E - European Advances in Consumer Research Volume 8 | 2007
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
Marwa Gad Mohsen, Babson College, USA
F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door
Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University
G7. The Presence of Dividing Line Decrease Perceived Quantity
Jun Ouyang, Xiamen University
Yanli Jia, Xiamen University
Zhaoyang Guo, Xiamen University