Product Attachment and Satisfaction: the Effects of Pleasure and Memories
Product attachment is the emotional bond a consumer experiences with a product. We empirically test the relationship between product attachment and satisfaction. The results suggest that product attachment and satisfaction are both affected by a product’s utility and appearance. Pleasure is a pathway through which utility and appearance indirectly influence attachment and satisfaction. Utility has a direct effect on satisfaction as well. Only for product attachment, the presence of memories serves as another determinant having a direct effect. In addition, it moderates the effect of appearance. These results suggest that product attachment and satisfaction are two different post-purchase behavior concepts that have no direct relationship.
Citation:
Ruth Mugge, Hendrik Schifferstein, and Jan Schoormans (2007) ,"Product Attachment and Satisfaction: the Effects of Pleasure and Memories", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 325-331.
Authors
Ruth Mugge, Delft University of Technology, the Netherlands
Hendrik Schifferstein, Delft University of Technology, the Netherlands
Jan Schoormans, Delft University of Technology, the Netherlands
Volume
E - European Advances in Consumer Research Volume 8 | 2007
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