Motivational Influences in Time Discounting: the Effect of Regulatory Focus
We examine the influence of regulatory focus on discount rate for hypothetical monetary rewards and payments. Results from three laboratory experiments indicate that, compared to prevention focus, promotion focus is associated with lower discount rates for gains but higher discount rates for losses.
Rongrong Zhou and Shenghui Zhao (2007) ,"Motivational Influences in Time Discounting: the Effect of Regulatory Focus", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 336-336.
Rongrong Zhou, HKUST, Hong Kong
Shenghui Zhao, University of Miami, USA
E - European Advances in Consumer Research Volume 8 | 2007
A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions
Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management
Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption
Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA