Dual Spousal Work Involvement

This study introduces a new consumer behavior construct, “Dual Spousal Work Involvement” (DSWI), which represents a natural extension of earlier work on wife’s work status, gender role norms, and social class. The basic premise is that the joint impact of both husbands’ and wives’ occupation and work involvement more effectively captures important underlying values, gender role norms, and lifestyles than do extant approaches based on wives’ work involvement or social class. The proposed DSWI model outperforms extant wives’ work involvement models and the various DSWI segments exhibit strong and meaningful differences in attitudes and consumption of both non-durables and durables.

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Citation:

Charles Schaninger and Sanjay Putrevu (2007) ,"Dual Spousal Work Involvement", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 80-86.