Dual Spousal Work Involvement
This study introduces a new consumer behavior construct, “Dual Spousal Work Involvement” (DSWI), which represents a natural extension of earlier work on wife’s work status, gender role norms, and social class. The basic premise is that the joint impact of both husbands’ and wives’ occupation and work involvement more effectively captures important underlying values, gender role norms, and lifestyles than do extant approaches based on wives’ work involvement or social class. The proposed DSWI model outperforms extant wives’ work involvement models and the various DSWI segments exhibit strong and meaningful differences in attitudes and consumption of both non-durables and durables.
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Charles Schaninger, University at Albany, SUNY, USA
Sanjay Putrevu, University at Albany, SUNY, USA
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Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA
D3. Social Exclusion and WOM about Past versus Future Experiences
Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany
Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences
Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA