Insider Trading? Exploring Familial Intra-Generational Borrowing and Sharing
This paper seeks to explore the concepts of borrowing and sharing and their relevance for our understanding of consumer socialisation. Specifically this research focused on pairs of adolescent sisters and the way in which they managed the ‘exchange processes’ within their family home. The findings suggest that borrowing and sharing are different concepts with sharing typically being imposed and relatively simple whilst borrowing is voluntary yet complex. Strategies learnt and employed by the sisters including covert borrowing and conflict avoidance are described. Implications for consumer behaviour, marketers and policy makers are discussed.
Citation:
Julie Tinson and Pete Nuttall (2007) ,"Insider Trading? Exploring Familial Intra-Generational Borrowing and Sharing", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 41-42.
Authors
Julie Tinson, University of Stirling, Scotland
Pete Nuttall, University of the West of England, Bristol, England
Volume
E - European Advances in Consumer Research Volume 8 | 2007
Share Proceeding
Featured papers
See MoreFeatured
M8. Nostalgia Increases Healthy Attitudes and Behaviors
Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management
Featured
P3. Cash Costs You: The Pain of Holding
J Zenkic, University of Melbourne, Australia
Kobe Millet, Vrije Universiteit Amsterdam
Nicole Mead, University of Melbourne, Australia
Featured
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
Mansur Khamitov, Nanyang Technological University, Singapore
Xin (Shane) Wang, Western University, Canada
Matthew Thomson, Western University, Canada