Scale Development: Importance of Apparel Store Image Dimensions

Diverse and contradictory findings of research on store image could be partially attributed to the complexity of this construct but also to the variety of measuring instruments implemented by researchers. The objective of this study is to develop a scale to measure the perceived importance of apparel store image dimensions. An extensive literature review culminated in an initial item pool. Statistical procedures to purify the scale (EFA and CFA) were implemented on data collected by means of two pilot studies. A final 55 item scale resulted. Ongoing research aims at further refinement of this scale.


Ronel du Preez, Elizabeth M Visser, and Hester S Janse van Noordwyk (2007) ,"Scale Development: Importance of Apparel Store Image Dimensions", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 286-287.


Ronel du Preez, Stellenbosch University, South Africa
Elizabeth M Visser, Stellenbosch University, South Africa
Hester S Janse van Noordwyk, Stellenbosch University, South Africa


E - European Advances in Consumer Research Volume 8 | 2007

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