Scale Development: Importance of Apparel Store Image Dimensions

Diverse and contradictory findings of research on store image could be partially attributed to the complexity of this construct but also to the variety of measuring instruments implemented by researchers. The objective of this study is to develop a scale to measure the perceived importance of apparel store image dimensions. An extensive literature review culminated in an initial item pool. Statistical procedures to purify the scale (EFA and CFA) were implemented on data collected by means of two pilot studies. A final 55 item scale resulted. Ongoing research aims at further refinement of this scale.



Citation:

Ronel du Preez, Elizabeth M Visser, and Hester S Janse van Noordwyk (2007) ,"Scale Development: Importance of Apparel Store Image Dimensions", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 286-287.

Authors

Ronel du Preez, Stellenbosch University, South Africa
Elizabeth M Visser, Stellenbosch University, South Africa
Hester S Janse van Noordwyk, Stellenbosch University, South Africa



Volume

E - European Advances in Consumer Research Volume 8 | 2007



Share Proceeding

Featured papers

See More

Featured

F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation

Yijie Wang, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Mandy Mantian Hu, Chinese University of Hong Kong, China
Ninghua Zhong, Tongji University

Read More

Featured

N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention

Ran Li, Chinese University of Hong Kong, China

Read More

Featured

The Price of a Threat: How Social Identity Threat Influences Price Sensitivity

Jorge Rodrigues JACOB, Brazilian School of Public and Business Administration, Brazil
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.