Judging Fiction Books By the Cover: an Examination of the Effects of Sexually Charged Cover Images
Book covers, a communication means in which the boundaries between the ad, the package, and the product itself are nebulous, have received virtually no attention in research on communication effects. This paper addresses this void by examining one frequently employed cover design practice – the visual juxtaposition of sexually charged images, the book’s title and the author’s name. An experimental approach, involving two fiction books, showed that the presence of sexually charged cover images affected customers’ beliefs about the book content. The results also indicated that beliefs about sexual content contributed to a sense-making process involving emotions, attitudes, and intentions.
Magnus Soderlund (2007) ,"Judging Fiction Books By the Cover: an Examination of the Effects of Sexually Charged Cover Images", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 500-504.
Magnus Soderlund, Center for Consumer Marketing, Stockholm School of Economics, Sweden
E - European Advances in Consumer Research Volume 8 | 2007
F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising
Timothy Dewhirst, University of Guelph, Canada
Wonkyong Beth Lee, Western University, Canada
Uncertain Reward Campaigns Impact Product Size Choices
Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University
K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation
Shixiong Liu, Shenzhen University
Yi Wu, Tsinghua University
Wu Gong, Shenzhen University