The A-B-C of Recycling

A general framework for interpreting behaviour as co-determined by attitudes and structural conditions, developed by Guagnano, Stern, and Dietz for the field of environmental psychology but with general applicability, is used to identify determinants of consumers’ recycling behaviour, more specifically the source separation of compostable kitchen waste. The investigation was carried out before and after the introduction of a system, facilitating such separation, in a Danish community. Hypotheses derived from the A-B-C model, predicting that changes over time in the correlation between attitude and behaviour would be influenced by (a) the introduction of the system, and (b) the pre-intervention structural conditions for different groups of households, were supported.

Citation:

Folke Olander and John Thogersen (2005) ,"The A-B-C of Recycling", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 297-302.