Up-Dating Cosmopolitanism: Relicating and Extending Key Studies

Cosmopolitanism warrants greater attention from consumer researchers. This paper addresses this situation by replicating and extending key studies of cosmopolitanism: 1) Thompson and Tambyah (1999), and 2) Cannon and Yaprak (2002). Findings offer validation and improved understanding of both prior studies. Theory extension arises through identification and/or validation of behavioural tendency dimensions likely to characterise cosmopolitan identities including 1) true-conservative venturing, 2) homebound-rootless and 3) global-local. Additional cosmopolitan behaviours emerge including the desirability of expatriate enclaves and the difficulties expatriates encounter upon returning home. Directions for future research include validating the existence of a range of proposed cosmopolitan identities.


Marylouise Caldwell (2005) ,"Up-Dating Cosmopolitanism: Relicating and Extending Key Studies", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research.


Marylouise Caldwell, University of Sydney


E - European Advances in Consumer Research Volume 7 | 2005

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