Sacralising the Profane: Creating Meaning With Christmas Consumption in the Uk

Although there is a substantial body of literature which has examined the celebration of Christmas from a variety of perspectives, relatively little attention has been paid in the consumer behaviour literature to understanding consumption meanings associated with this event. Apart from insights gained on consumption rituals and meanings of festivities, mainly written from a North American perspective, our knowledge of meaning creation through Christmas consumption is partial. Based on Belk et al’s (1989) examination of sacred and profane distinctions in consumer behaviour, this paper examines ways in which the British Christmas is being sacralised in the secular world of consumption.



Citation:

Caroline Tynan and Sally McKechnie (2005) ,"Sacralising the Profane: Creating Meaning With Christmas Consumption in the Uk", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 182-188.

Authors

Caroline Tynan, Nottingham University Business School
Sally McKechnie, Nottingham Unversity Business School



Volume

E - European Advances in Consumer Research Volume 7 | 2005



Share Proceeding

Featured papers

See More

Featured

M9. Exploring Historical Nostalgia and its Relevance to Consumer Research

Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA

Read More

Featured

Perceptions of Disability in the Marketplace: Moral Character Inferences and Persuasion

Helen van der Sluis, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Kirk Kristofferson, Ivey Business School

Read More

Featured

Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior

Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.