The Music Collector

The study examines collecting behaviour in the context of a commercial, mass-produced good - pre-recorded music. In-depth, qualitative interviews were carried out to explore the nature of music collecting. The evidence suggests that music collectors do not identify with the stereotype of a “collector” because they regard their consumption activity as more mainstream. Features of their collecting behaviour are influenced by the features of the product category such as changing formats, distribution and fashion. This sample’s music collections could principally be classified as conscious-horizontal-structured; a distinctive combination that is heavily influenced by the importance of the collection to self image and its representation of evolving self-identities.


Michael Sullivan and Sally A Hibbert (2005) ,"The Music Collector", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 285-291.


Michael Sullivan, Nottingham University Business School
Sally A Hibbert, Nottingham University Business School


E - European Advances in Consumer Research Volume 7 | 2005

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