Uncovering Sport Game Covers - the Consumption of Video Game Packages

Unlike traditional package research, this paper’s analytical framework regards consumption in general and packaging in particular as part of a broader cultural system of visual consump-tion. This paper explores the intersection of package design, video games and consumption—the notion of boxart—by applying two analytical frameworks, visual analysis and consumer interviews. The study focus on sport game covers, revealing three major conceptual themes in package design, ‘the hero myth’, ‘the lens’ and ‘virtual and real’. These three themes make reference to common notions in visual and video game consumption frameworks.



Citation:

Sven Bergvall and Mikolaj Dymek (2005) ,"Uncovering Sport Game Covers - the Consumption of Video Game Packages", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 310-316.

Authors

Sven Bergvall, Royal Institute of Technology - KTH
Mikolaj Dymek, Royal Institute of Technology - KTH



Volume

E - European Advances in Consumer Research Volume 7 | 2005



Share Proceeding

Featured papers

See More

Featured

Corporate Social Responsibility and Dishonest Consumer Behavior

In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA

Read More

Featured

When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases

Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College

Read More

Featured

C2. The Bad Taste of Healthy Food Discounts

Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.