Faithful and Satisfied? Consumers' Loyalty to Grocery Stores

In this paper the issue of consumers’ loyalty to grocery stores is discussed, focusing on consumers’ understanding of what it means to be loyal to a grocery store and how relevant it is to them. It also relates the consumers’ views of the concept to an external estimation of their “level of loyalty” and how their perceived loyalty correlates to other phenomena.


Ulrika Holmberg (2005) ,"Faithful and Satisfied? Consumers' Loyalty to Grocery Stores", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 418-419.


Ulrika Holmberg, GRI, School of Economics and Commercial Law, University of Goteborg


E - European Advances in Consumer Research Volume 7 | 2005

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