Faithful and Satisfied? Consumers' Loyalty to Grocery Stores

In this paper the issue of consumers’ loyalty to grocery stores is discussed, focusing on consumers’ understanding of what it means to be loyal to a grocery store and how relevant it is to them. It also relates the consumers’ views of the concept to an external estimation of their “level of loyalty” and how their perceived loyalty correlates to other phenomena.



Citation:

Ulrika Holmberg (2005) ,"Faithful and Satisfied? Consumers' Loyalty to Grocery Stores", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 418-419.

Authors

Ulrika Holmberg, GRI, School of Economics and Commercial Law, University of Goteborg



Volume

E - European Advances in Consumer Research Volume 7 | 2005



Share Proceeding

Featured papers

See More

Featured

Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity

Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA

Read More

Featured

My Money is Yours, but My Time is Still Mine: Inseparability of Consumption from the Self Increases Control and Giving

John P. Costello, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA

Read More

Featured

Who Gets Credit? Who Gets Blame? The Role of Agency in Ethical Production

Neeru Paharia, Georgetown University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.