Material Culture, Memory and Identity

This presentation draws on the Material Culture Studies research stream. It presents some recent advances made in the field, and highlights their relevance for Consumer Culture Theory. This presentation focuses on a particular body of work that emerged at University College-London during the 1990s, on the social construction of memory. This topic is strongly related to CCT’s theoretical preoccupation with consumer identity projects as expressed by Arnould and Thompson. The studies discussed here highlight the role played by different forms of material cultures in the negotiation of the past, and in the reflections on the future. As such, it meets the call for future CCT research on temporality.


Eric Arnould, Craig Thompson, Kent Grayson, and Jean-Sebastien Marcoux (2005) ,"Material Culture, Memory and Identity", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 605-607.


Eric Arnould, University of Nebraska
Craig Thompson, University of Wisconsin
Kent Grayson, Northwestern University
Jean-Sebastien Marcoux, HEC Montreal


E - European Advances in Consumer Research Volume 7 | 2005

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