Experience-Based Design: Some Concepts and Issues

Recently, marketing scholars have emphasized the importance of orchestrating memorable consumer experiences. Product design is a central element of engineering consumer experience. This has resulted in the emergence of experience design as a theoretically significant area of study in design theory. Within marketing, there is inadequate research in building theoretical frameworks that explicitly focus on integration of consumer experience in product development. To address this gap, this paper proposes a conceptual model of experience-based product development. The paper contributes by providing a novel approach to product development and highlighting future research directions in the domain of new product development.


Sayantani Mukherjee and Alladi Venkatesh (2005) ,"Experience-Based Design: Some Concepts and Issues", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 132-135.


Sayantani Mukherjee, University of California-Irvine
Alladi Venkatesh, University of California-Irvine


E - European Advances in Consumer Research Volume 7 | 2005

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