Consumer Culture Theory (Cct): Twenty Years of Research
This presentation provides a thematic overview of the past twenty years of consumer research addressing the socio-cultural, experiential, symbolic, and ideological aspects of consumption, primarily through an assessment of the work produced in the Journal of Consumer Research and closely related forums. The paper has two goals. First, it aims to provide a disciplinary brand for this research tradition which we call Consumer Culture Theory (CCT). Second, it assesses the current state of research within CCT by defining four interrelated research programs, identifying their key research questions and progress to date. We conclude with directions for future research within CCT.
Eric Arnould, Craig Thompson, Kent Grayson, and Jean-Sebastien Marcoux (2005) ,"Consumer Culture Theory (Cct): Twenty Years of Research", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 605-607.
Eric Arnould, University of Nebraska
Craig Thompson, University of Wisconsin
Kent Grayson, Northwestern University
Jean-Sebastien Marcoux, HEC Montreal
E - European Advances in Consumer Research Volume 7 | 2005
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