Where Does Our Food Come From? – the Relevance of Source of Origin in International Marketing

Regulations requiring the identification of the Source of Origin (SofO) of food products in most developed countries offer a potential source of competitive advantage to firms by using the SofO as part of a branding strategy. This study investigates the different images held by consumers for an SofO in a target market and how these images compare with those held for other SofOs both within and across markets. The findings suggest that SofO is a complex concept that potentially offers a source of competitive advantage but that it should not be studied in isolation from other competing SofOs.



Citation:

Brynjolfur Eyjofsson, James Hosea, and Ingeborg Astrid Kleppe (2005) ,"Where Does Our Food Come From? – the Relevance of Source of Origin in International Marketing", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 19-26.

Authors

Brynjolfur Eyjofsson, Norwegian School of Economics and Business Administration (NHH)
James Hosea, Norwegian School of Economics and Business Administration (NHH)
Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration (NHH)



Volume

E - European Advances in Consumer Research Volume 7 | 2005



Share Proceeding

Featured papers

See More

Featured

H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity

Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University

Read More

Featured

The Price of a Threat: How Social Identity Threat Influences Price Sensitivity

Jorge Rodrigues JACOB, Brazilian School of Public and Business Administration, Brazil
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil

Read More

Featured

C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices

Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.