Although “experience” is a widely used concept in recent consumer marketing and even in discussions of industry structure (experience industry) and economic development (the new experience economy) there is sparsely of research on the consumer perspective of the concept. The discussion will focus on two issues. First, on aspects of interest for an understanding of the concept: What is an experience for the consumers? What drives consumers to search for experiences? How are “experiential “events created, and what are the roles of firms and consumers in this creation? Second, how to make research into the consumer experience concept? What approaches are suitable?


Alladi Venkatesh, Fuat Firath, and Soren Askegard (2005) ,"Participants:", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research.


Alladi Venkatesh, University of California at Irvine
Fuat Firath, USD
Soren Askegard, USD


E - European Advances in Consumer Research Volume 7 | 2005

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