Participants:

Although “experience” is a widely used concept in recent consumer marketing and even in discussions of industry structure (experience industry) and economic development (the new experience economy) there is sparsely of research on the consumer perspective of the concept. The discussion will focus on two issues. First, on aspects of interest for an understanding of the concept: What is an experience for the consumers? What drives consumers to search for experiences? How are “experiential “events created, and what are the roles of firms and consumers in this creation? Second, how to make research into the consumer experience concept? What approaches are suitable?



Citation:

Alladi Venkatesh, Fuat Firath, and Soren Askegard (2005) ,"Participants:", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research.

Authors

Alladi Venkatesh, University of California at Irvine
Fuat Firath, USD
Soren Askegard, USD



Volume

E - European Advances in Consumer Research Volume 7 | 2005



Share Proceeding

Featured papers

See More

Featured

E4. Doing Good for Nothing: Motive Inferences from the Probabilistic Profits of Prosociality

Ike Silver, University of Pennsylvania, USA
Jackie Silverman, University of Pennsylvania, USA

Read More

Featured

Green Experiences: Using Green Products Improves the Accompanying Consumption Experience

Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada

Read More

Featured

When do More Options Produce Worse Choice?

Shannon Duncan, Columbia University, USA
Ulf Bockenholt, Northwestern University, USA
Eric J Johnson, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.