Coping With Making and Maintaining Dietary Change: a Comparative Study
Within social marketing studies there is a limited understanding as to why it is that some people make and maintain behaviour change and others do not (Andreasen, 2003). This paper looks at the issues with behaviour change for people who make changes to their diet triggered by a medical diagnostic test. The specific focus of the paper explores the coping strategies people put into place (Folkman et al, 1986). and compares the strategies of: people who have made changes to their diet and have maintained these changes & people who made very limited changes or none at all.
Citation:
Liz Logie-Maciver, Maria Piacentini, and Douglas Eadie (2005) ,"Coping With Making and Maintaining Dietary Change: a Comparative Study", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 536-541.
Authors
Liz Logie-Maciver, Napier University, Edinburgh, Scotland
Maria Piacentini, Lancaster University, Lancaster, England
Douglas Eadie, Strathclyde University, Glasgow, Scotland
Volume
E - European Advances in Consumer Research Volume 7 | 2005
Share Proceeding
Featured papers
See MoreFeatured
Thou Shalt Not Look! When Processing the Odds Visually Biases Gambling Behavior
Rod Duclos, Western University, Canada
Mansur Khamitov, Nanyang Technological University, Singapore
Featured
R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence
Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA
Featured
Presidential Address
Stacy Wood, North Carolina State University