Coping With Making and Maintaining Dietary Change: a Comparative Study

Within social marketing studies there is a limited understanding as to why it is that some people make and maintain behaviour change and others do not (Andreasen, 2003). This paper looks at the issues with behaviour change for people who make changes to their diet triggered by a medical diagnostic test. The specific focus of the paper explores the coping strategies people put into place (Folkman et al, 1986). and compares the strategies of: people who have made changes to their diet and have maintained these changes & people who made very limited changes or none at all.


Liz Logie-Maciver, Maria Piacentini, and Douglas Eadie (2005) ,"Coping With Making and Maintaining Dietary Change: a Comparative Study", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 536-541.


Liz Logie-Maciver, Napier University, Edinburgh, Scotland
Maria Piacentini, Lancaster University, Lancaster, England
Douglas Eadie, Strathclyde University, Glasgow, Scotland


E - European Advances in Consumer Research Volume 7 | 2005

Share Proceeding

Featured papers

See More


“A Tale of Two Secrets”: Examining the Diverging Effects of Secrecy on Consumption Enjoyment

Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Xiaoyan Deng, Ohio State University, USA
Lei Jia, Ohio State University, USA

Read More


The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors

Ping Dong, Northwestern University, USA
Claire I. Tsai, University of Toronto, Canada

Read More


D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth

Colleen Patricia Kirk, New York Institute of Technology
Joann Peck, University of Wisconsin - Madison, USA
Claire Hart, University of South Hampton, UK
Constantine Sedikides, University of South Hampton, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.