The Convenient Mother: Myth Or Reality

This paper explores how the ‘paradox of convenience’ affects mothers’ lives. We present the results from in-depth, semi-structured interviews with six mothers in order to explore their sense of fragmented time and their relationship with convenience goods. We question whether convenience is ‘convenient’ for every mother and investigate its advantages and disadvantages. As such, the paper underlines the disparity between the notion of convenience as inevitably beneficial and the lived experience of such convenience.



Citation:

Lisa O'Malley, Maurice Patterson, and Caoilfhionn Ni Bheachain (2005) ,"The Convenient Mother: Myth Or Reality", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 458-459.

Authors

Lisa O'Malley, University of Limerick
Maurice Patterson, University of Limerick
Caoilfhionn Ni Bheachain, University of Limerick



Volume

E - European Advances in Consumer Research Volume 7 | 2005



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