Becoming a Mother: the Symbolic Meaning of Pram Consumption in Denmark

Since Schouten’s (1991) seminal contribution on the role of cosmetic surgery in personal rites of passage there has been steady interest in the relationship between symbolic consumption and personal role transitions. The empirical study reported in this paper builds on this work by exploring the association between women’s transition to motherhood and consumption symbolism. Of particular interest is the consumption of prams and their potential in the construction of mothering identities.



Citation:

Lisa O'Malley, Maurice Patterson, and Caoilfhionn Ni Bheachain (2005) ,"Becoming a Mother: the Symbolic Meaning of Pram Consumption in Denmark", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 457-459.

Authors

Lisa O'Malley, University of Limerick
Maurice Patterson, University of Limerick
Caoilfhionn Ni Bheachain, University of Limerick



Volume

E - European Advances in Consumer Research Volume 7 | 2005



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