Paperback Mother: Parenting Manuals and the Ideology of Motherhood

This paper examines the market for parenting guides. In so doing, the paper examines how competition for shelf space amongst publishers, the appetite for information on mothering, and the plenitude of different mothering experiences have combined to deliver upon the parenting public ever more tightly-defined subject matter. Then, the paper addresses the ideologies of motherhood propounded in parenting manuals and draws attention to the importance of consumption to each one. Finally, the paper suggests that while print culture is instrumental in the construction of impossible and chameleonic ideals of motherhood it may also re-empower women through their connection with a community of fellow readers.



Citation:

Lisa O'Malley, Maurice Patterson, and Caoilfhionn Ni Bheachain (2005) ,"Paperback Mother: Parenting Manuals and the Ideology of Motherhood", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 457-459.

Authors

Lisa O'Malley, University of Limerick
Maurice Patterson, University of Limerick
Caoilfhionn Ni Bheachain, University of Limerick



Volume

E - European Advances in Consumer Research Volume 7 | 2005



Share Proceeding

Featured papers

See More

Featured

Consumers’ Attitudes Towards Their Rights and Responsibilities in the Sharing Economy: An Ideological Perspective

Marylouise Caldwell, University of Sydney, Australia
Steve Elliot, University of Sydney, Australia
Paul Henry, University of Sydney, Australia
Marcus O'Connor, University of Sydney, Australia

Read More

Featured

N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment

Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln

Read More

Featured

Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object

Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.