Differences and Similarities in Measuring Family Influences on Young Adult Consumers. an Integrative Analysis

The study of family influences on young adult consumers leaving their family home has been boosted by recent works. There is still much to analyse in the process of lighting and passing the torch (Moore, Wilkie, and Alder 2001; Moore, Wilkie, and Lutz 2002). In this paper, we focus on a comparative analysis of family influence measures from an integrative perspective. That is, analysing the common points in the lines of research that study family influences: consumer socialization studies, family decision making and intergenerational influences.

Citation:

Rafael Bravo, Fraj Elena, and Martinez Eva (2005) ,"Differences and Similarities in Measuring Family Influences on Young Adult Consumers. an Integrative Analysis", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 104-111.