Consumables in the Cme: Towards a Typology of Products

This paper explores the consumables in the Computer Mediated Environment (CME), by considering CME (as against Internet) as the medium and assuming that there are consumable products within it. Using a multi-sited, multi-method ethnographic approach, it explores the consumption activities in the CME to generate an emic (consumer descriptive) list of consumables and then feature analyzes it to yield five broad typologies. These typologies are indicative of the fact that simulated replacements of real life / tangible products and services are available in the CME that consumers use and experience on a daily basis.


Shakeel Siddiqui and Darach Turley (2005) ,"Consumables in the Cme: Towards a Typology of Products", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 72-78.


Shakeel Siddiqui, Dublin City University
Darach Turley, Dublin City University


E - European Advances in Consumer Research Volume 7 | 2005

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