Consuming Ethical Codes of Conduct

The purpose of this paper is to discuss why and how low-price companies in retail trading are communicating ethics primarily through the establishment of ethical codes of conduct. Moreover, the study's empirical data, including qualitative interviews, sheds new light on the incentives for retail trading companies to establish codes of conduct. Most importantly, though, this paper develops implications for the communication of ethics in relation to corporate social responsibility and consumer perceptions, in other words, how can ethical codes of conduct be consumed?

Citation:

Johanna Fernholm (2005) ,"Consuming Ethical Codes of Conduct", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 614-615.