Pets As Extended Self in the Context of Pet Food Consumption

In this paper, the construct of extended self is connected to pets and especially to pet food consumption. Literature review showed that the construct of extended self relating to pets consists of three opposing aspect pairs: personal and social, symbolic and functional as well as attachment and control. Our empirical data was quantitative by its nature. As a result, our data suggests that those consumers who regarded their pets as their self extensions differ from other respondents and consume pet food differently than the others. Furthermore, most of the theoretically found aspects could be connected to pet food consumption patterns.



Citation:

Henna Jyrinki and Hanna Leipamaa-Leskinen (2005) ,"Pets As Extended Self in the Context of Pet Food Consumption", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 543-549.

Authors

Henna Jyrinki, University of Vaasa, Department of Marketing
Hanna Leipamaa-Leskinen, University of Vaasa, Department of Marketing



Volume

E - European Advances in Consumer Research Volume 7 | 2005



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