Consumption Practices in Transnational Social Spaces: a Study of Turkish Transmigrants

This paper reports findings from a study on the consumption practices of transmigrant consumers whose numbers are increasing in the marketplace. It claims that the study of immigrants in the consumer research field needs to be expanded by going beyond the boundaries of nation-states by focusing on transnational social spaces. This multi-sited ethnography studies Turkish immigrants in Denmark as an example of transmigrant consumers who continue to live their lives moving back and forth in between localities. It provides an empirical investigation of transnational consumers’ culture and goes beyond studying global consumer culture as something external to the consumer.


Mine Ucok and Dannie Kjeldgaard (2005) ,"Consumption Practices in Transnational Social Spaces: a Study of Turkish Transmigrants", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 431-436.


Mine Ucok, University of Southern Denmark-Odense
Dannie Kjeldgaard, University of Southern Denmark-Odense


E - European Advances in Consumer Research Volume 7 | 2005

Share Proceeding

Featured papers

See More


Effects of Affective Language on Perceived Helpfulness of Online Reviews

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France

Read More


B10. Wearing V Neck, Getting More Trust: An Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust

jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada

Read More


I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition

Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.