Consumption Practices in Transnational Social Spaces: a Study of Turkish Transmigrants

This paper reports findings from a study on the consumption practices of transmigrant consumers whose numbers are increasing in the marketplace. It claims that the study of immigrants in the consumer research field needs to be expanded by going beyond the boundaries of nation-states by focusing on transnational social spaces. This multi-sited ethnography studies Turkish immigrants in Denmark as an example of transmigrant consumers who continue to live their lives moving back and forth in between localities. It provides an empirical investigation of transnational consumers’ culture and goes beyond studying global consumer culture as something external to the consumer.


Mine Ucok and Dannie Kjeldgaard (2005) ,"Consumption Practices in Transnational Social Spaces: a Study of Turkish Transmigrants", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 431-436.


Mine Ucok, University of Southern Denmark-Odense
Dannie Kjeldgaard, University of Southern Denmark-Odense


E - European Advances in Consumer Research Volume 7 | 2005

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