Face the Music: Mobile Multimedia in Social Context

First studies have shown that mobile telephony in general is a “disturbing” technology and that people use several techniques to manage these disturbances. Mobile multimedia raises new issues because it is not based on interpersonal communication and it is typically noisy. In our data from a field trial on streaming video to mobile phones, a half of uses prompted significant social involvement. Avoidance, reparative processes and social action were evident as strategies to manage mobile multimedia. We use the notion of “face-work” (Goffman 1967) to explain the social context of the multimedialization of mobile telephony.


Ilpo Koskinen and Petteri Repo (2005) ,"Face the Music: Mobile Multimedia in Social Context", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 66-69.


Ilpo Koskinen, University of Art and Design
Petteri Repo, National Consumer Research Centre


E - European Advances in Consumer Research Volume 7 | 2005

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