Face the Music: Mobile Multimedia in Social Context

First studies have shown that mobile telephony in general is a “disturbing” technology and that people use several techniques to manage these disturbances. Mobile multimedia raises new issues because it is not based on interpersonal communication and it is typically noisy. In our data from a field trial on streaming video to mobile phones, a half of uses prompted significant social involvement. Avoidance, reparative processes and social action were evident as strategies to manage mobile multimedia. We use the notion of “face-work” (Goffman 1967) to explain the social context of the multimedialization of mobile telephony.



Citation:

Ilpo Koskinen and Petteri Repo (2005) ,"Face the Music: Mobile Multimedia in Social Context", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 66-69.

Authors

Ilpo Koskinen, University of Art and Design
Petteri Repo, National Consumer Research Centre



Volume

E - European Advances in Consumer Research Volume 7 | 2005



Share Proceeding

Featured papers

See More

Featured

Unintended Customer Consequences of Corporate Lobbying

Gautham Vadakkepatt, George Mason University
Kelly Martin, Colorado State University
Neeru Paharia, Georgetown University, USA
Sandeep Arora, University of Manitoba, Canada

Read More

Featured

P6. Marginal Cost Consideration

Ethan Pew, Stony Brook University
Hyunhwan Lee, University of Miami, USA

Read More

Featured

J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products

Juliana M. Batista, EAESP Fundação Getúlio Vargas
Jose Mauro C. Hernandez, Centro Universitário FEI

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.