The Art of Breaking Up

Past research has tended to focus on why consumers break up with their service provider, but not on how they break up. More specifically, research has not investigated the strategies that consumers have used and considered using to action their break up. Using phenomenology, we set out to explore how consumers contemplate and/or action their exit with a service provider. Based on the emerging themes within the findings, we develop a model of emotional conflict, the extent to which influences whether the strategies used by the consumer in the break up process are simple or complex in nature.



Citation:

Christina Ioannou, Jeaney Yip, and Natalina Zlatevska (2005) ,"The Art of Breaking Up", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 416-417.

Authors

Christina Ioannou, University of Sydney
Jeaney Yip, University of Sydney
Natalina Zlatevska, University of Sydney



Volume

E - European Advances in Consumer Research Volume 7 | 2005



Share Proceeding

Featured papers

See More

Featured

E4. Doing Good for Nothing: Motive Inferences from the Probabilistic Profits of Prosociality

Ike Silver, University of Pennsylvania, USA
Jackie Silverman, University of Pennsylvania, USA

Read More

Featured

Promoting Pi Day: Consumer Inferences about Special Day-Themed Promotions

Daniel M. Zane, University of Miami, USA
Kelly Haws, Vanderbilt University, USA
Rebecca Walker Reczek, Ohio State University, USA

Read More

Featured

Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors

Rhonda Hadi, Oxford University, UK
Dan Rubin, St. John’s University
Diogo Hildebrand, Baruch College, USA
Thomas Kramer, University of California Riverside, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.