Strategies to Improve the Probability of Winning a Lottery: Gamblers and Their Illusions of Control

Gamblers often have an illusion of control, believing that they can influence random outcomes. This study explores whether a gambler’s locus of control affects the illusion of control. As expected, the illusion of control was strongest amongst gamblers with an external locus of control (externals). Externals believed that they could choose numbers that would be more likely to be drawn in a lottery. Unexpectedly, gamblers with an internal locus of control (internals) believed the ticket that they were assigned had a better chance of being drawn. We concluded internals may be revealing a more passive form of illusory control.


Colin Farrell, Elizabeth Cowley, and Michael Edwardson (2005) ,"Strategies to Improve the Probability of Winning a Lottery: Gamblers and Their Illusions of Control", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 597-604.


Colin Farrell, University of Sydney
Elizabeth Cowley, University of Sydney
Michael Edwardson, Victoria University of Technology


E - European Advances in Consumer Research Volume 7 | 2005

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