Strategies to Improve the Probability of Winning a Lottery: Gamblers and Their Illusions of Control

Gamblers often have an illusion of control, believing that they can influence random outcomes. This study explores whether a gambler’s locus of control affects the illusion of control. As expected, the illusion of control was strongest amongst gamblers with an external locus of control (externals). Externals believed that they could choose numbers that would be more likely to be drawn in a lottery. Unexpectedly, gamblers with an internal locus of control (internals) believed the ticket that they were assigned had a better chance of being drawn. We concluded internals may be revealing a more passive form of illusory control.


Colin Farrell, Elizabeth Cowley, and Michael Edwardson (2005) ,"Strategies to Improve the Probability of Winning a Lottery: Gamblers and Their Illusions of Control", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 597-604.


Colin Farrell, University of Sydney
Elizabeth Cowley, University of Sydney
Michael Edwardson, Victoria University of Technology


E - European Advances in Consumer Research Volume 7 | 2005

Share Proceeding

Featured papers

See More


Preferences for Insight and Effort Differ across Domains and Audiences

Gaetano Nino Miceli, University of Calabria
Irene Scopelliti, City University of London, UK
Maria Antonietta Raimondo, University of Calabria

Read More


Trusting the data, the self and “the other” in self tracking practices

Dorthe Brogård Kristensen, University of Southern Denmark, Denmark

Read More


O5. The Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance

Xiaoyin YE, Xiamen University
Jun YE, Xiamen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.