Designing For Inclusion Rather Than Exclusion

Design constitutes a significant dimension in contemporary Western consumption societies. The design practice is important as it implicitly determines consumers’ ability to create a meaningful life. Designers in favor of the ‘philosophy’ of Universal design object to the traditional segregation and stereotyping in design of people who do not fit ‘the norm’, such as children, elderly, and disabled. However, Universal design is not intended as niche design but to broaden mainstream design. Based on interviews with an interpretive approach done within the design field, designers’ view of consumers in relation to Universal design is discussed.


Marielle E.H. Creusen, Jan P.L. Schoormans, and Robert W. Veryzer (2005) ,"Designing For Inclusion Rather Than Exclusion", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 505-506.


Marielle E.H. Creusen, Delft University of Technology
Jan P.L. Schoormans, Delft University of Technology
Robert W. Veryzer, Rensselaer Polytechnic Institute


E - European Advances in Consumer Research Volume 7 | 2005

Share Proceeding

Featured papers

See More


Emotion, Scientific Reasoning, and Judgments of Scientific Evidence

Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA

Read More


J14. You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands

Norah Awad, Hongik University
Nara Youn, Hongik University

Read More


How the Voice Persuades

Alex Van Zant, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.