The Influence of Design Symmetry and Complexity on Product Preference
The influence of the visual design principles complexity and symmetry on consumer product preference was investigated. Existing literature mostly focuses on aesthetic value. However, as the design of a product also influences the perception of functionalities, quality, and ease of use, these product aspects were also taken into account. Indeed, the preference for complexity and symmetry in a design depends on the product aspect that is most important to the target group of consumers. Differences in aspect importance between age, gender and educational groups are identified.
Citation:
Marielle E.H. Creusen, Jan P.L. Schoormans, and Robert W. Veryzer (2005) ,"The Influence of Design Symmetry and Complexity on Product Preference", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 502-502.
Authors
Marielle E.H. Creusen, Delft University of Technology
Jan P.L. Schoormans, Delft University of Technology
Robert W. Veryzer, Rensselaer Polytechnic Institute
Volume
E - European Advances in Consumer Research Volume 7 | 2005
Share Proceeding
Featured papers
See MoreFeatured
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
Featured
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
Featured
Remind Me of What I Have: Thinking about a Favorite Possession Mitigates the Negative Impact of Inequality on Subjective Well-being
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology
Anirban Mukhopadhyay, Hong Kong University of Science and Technology