Material Values, Valued Possessions, and Their Use. a Study of School Children Age Nine to Fifteen.

This paper reports a study of material values and some of their associations in young consumers. As in adults, material values in school children are associated with valuing more, and expensive things. High-materialism children also value publicly consumed and status-oriented things more than low-materialism children. However, in contrast to adults, high-materialism children do not value things associated with other people (e.g., photo albums, memories) less than low-materialism children. In all, they value interpersonal relations as much, or more, than low-materialism children. In fact, many possessions high-materialism children value more can be used in interpersonal relations, and are perhaps therefore valued.


Hanna Hjalmarson (2005) ,"Material Values, Valued Possessions, and Their Use. a Study of School Children Age Nine to Fifteen.", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 333-338.


Hanna Hjalmarson, Center for Consumer Marketing, Stockholm School of Economics


E - European Advances in Consumer Research Volume 7 | 2005

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