The Value of Ritual Theory For Understanding Alcohol Consumption Behaviours
This paper explores how theories of ritual can lead to a richer understanding of alcohol consumption behaviours. The research challenges studies of drinking patterns which reduce the phenomenon to volume measures of consumption alone. It is proposed that reported increases in binge drinking amongst young adults can be explained by a change in ritual forms with the onset of postmodernity. Ritual theory is shown to provide a conceptual framework for understanding how the symbolic meanings of material goods are made manifest in consumption practices.
Kieran Tucker (2005) ,"The Value of Ritual Theory For Understanding Alcohol Consumption Behaviours", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 641-641.
Kieran Tucker, Dublin Institute of Technology
E - European Advances in Consumer Research Volume 7 | 2005
F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.
Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University
Proximity Bias: Interactive Effects of Event Valence and Event Nearness on Probability Estimates
Jennifer Seok Hwa Hong, New York University, USA
Chiara Longoni, Boston University, USA
Vicki G. Morwitz, New York University, USA
Changes in Environment Restore Self-Control
Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA