The Value of Ritual Theory For Understanding Alcohol Consumption Behaviours

This paper explores how theories of ritual can lead to a richer understanding of alcohol consumption behaviours. The research challenges studies of drinking patterns which reduce the phenomenon to volume measures of consumption alone. It is proposed that reported increases in binge drinking amongst young adults can be explained by a change in ritual forms with the onset of postmodernity. Ritual theory is shown to provide a conceptual framework for understanding how the symbolic meanings of material goods are made manifest in consumption practices.



Citation:

Kieran Tucker (2005) ,"The Value of Ritual Theory For Understanding Alcohol Consumption Behaviours", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 641-641.

Authors

Kieran Tucker, Dublin Institute of Technology



Volume

E - European Advances in Consumer Research Volume 7 | 2005



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