"If We're Not Going to Italy, I'm Not Coming". Children As Co-Decision-Makers in the Family? the Case of Family Holidays.

Children’s influence on family decision-making is in focus in this paper, where German and Danish parents’ and children’s perceptions of the child’s impact in the purchase of the family holiday are analysed empirically through quantitative and qualitative methods. According to the quantitative results, children are perceived by parents to have little impact in holiday decision- making, whereas children perceive themselves as being quite influential. The qualitative results show that indirectly children have a significant say, and that parents encourage children to participate and integrate consideration for children in their planning and decision-making.



Citation:

Malene Gram (2005) ,""If We're Not Going to Italy, I'm Not Coming". Children As Co-Decision-Makers in the Family? the Case of Family Holidays.", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 112-117.

Authors

Malene Gram, Aalborg University



Volume

E - European Advances in Consumer Research Volume 7 | 2005



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