Attitudes Toward Seasonal Sales: an Exploratory Analysis of the Concept and Its Antecedents
Despite its importance to retail executives, little research has been done into the shopping experience during the seasonal sales. The goal of this exploratory study is to identify the antecedents of consumer attitudes toward seasonal sales. Following a review of the literature, 18 interviews were carried out. Content analysis identified 14 determinants of consumer attitudes towards seasonal sales. A quantitative study confirmed these results and built measurements for each antecedents item. In addition, a typology was defined on the basis of these results.
Christine Gonzalez and Michael Korchia (2005) ,"Attitudes Toward Seasonal Sales: an Exploratory Analysis of the Concept and Its Antecedents", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 486-491.
Christine Gonzalez, IUT de Saint Nazaire, Centre de Recherche en Gestion de Nantes - Atlantique
Michael Korchia, Bordeaux Ecole de Management
E - European Advances in Consumer Research Volume 7 | 2005
H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption
Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management
Data-Driven Computational Brand Perception
Sudeep Bhatia, University of Pennsylvania, USA
Christopher Olivola, Carnegie Mellon University, USA
D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement
Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University