Purchase Availability: Trick Or Treat?

We questioned the use of the purchase availability operation, as a substitute for involvement when predicting purchase intentions. We posited that the involvement antecedents - personal profile, purchase situation and target product - would better explain involvement. Our findings indicated significant effects of the purchase availability operation as well as the three antecedents' effects on involvement levels. However, we found that the purchase availability operation had an additional effect on purchase intentions. Therefore, we should be careful about using it as an accurate measure of involvement. A more accurate measure is based on a hybrid procedure of the involvement antecedents.


Yael Steinhart and David Mazursky (2005) ,"Purchase Availability: Trick Or Treat?", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 550-552.


Yael Steinhart, Tel-Aviv University
David Mazursky, The Hebrew University of Jerusalem


E - European Advances in Consumer Research Volume 7 | 2005

Share Proceeding

Featured papers

See More


Metaphorically Transgressing the Brand Relationship

Alberto Lopez, Tecnológico de Monterrey, MEXICO
Martin Reimann, University of Arizona, USA
Raquel Castaño, Tecnológico de Monterrey, MEXICO

Read More


Speaking ill of Others: When Negatively-Valenced Gossip Fosters Social Connection

Alixandra Barasch, New York University, USA
Jonathan Zev Berman, London Business School, UK
Heeyoung Yoon, New York University, USA

Read More


Cueing Backwards: Attention Processes in Multi-Attribute Choices

Antonia Krefeld-Schwalb, Geneva School of Economics and Management
Agnes Scholz, University of Zurich
Ursa Bernadic, Geneva School of Economics and Management
Benjamin Scheibehenne, Geneva School of Economics and Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.