To Possess and to Be Possessed: the Sacred Facet of Gift Giving

Existing research on gift giving fails to a great extent to acknowledge the complexity and heterogeneity of gift giving which transcends economy and exchange. This paper reflects on potential reasons for such neglect. What is more, drawing from philosophical and theological literature on pure gifts and sacrifice, it introduces different perspectives on gift giving. The incommensurability of temporally and culturally varied interpretations and conceptualizations of gift giving presents itself as a canvas upon which contemporary symbolic system(s) can be projected.


Domen Bajde (2005) ,"To Possess and to Be Possessed: the Sacred Facet of Gift Giving", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 176-181.


Domen Bajde, Lancaster University


E - European Advances in Consumer Research Volume 7 | 2005

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