A Longitudinal Study of Product Attachment and Its Determinants

This paper investigates how the emotional bond a consumer experiences with ordinary durables varies over time. We found that product attachment is affected by self-expression, memories, and pleasure. Over time, the determinants of product attachment can be added or lost, or their impact on product attachment can change. Our research shows that product usage is essential to maintain the impact of memories on product attachment. For users, the impact of the determinants was stable over time. For non-users, however, the impact of memories on product attachment decreased to non-significance, whereas the impact of the low pleasure ratings increased.



Citation:

Ruth Mugge, Hendrik N.J. Schifferstein, and Jan P.L. Schoormans (2005) ,"A Longitudinal Study of Product Attachment and Its Determinants", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 641-647.

Authors

Ruth Mugge, Delft University of Technology, the Netherlands
Hendrik N.J. Schifferstein, Delft University of Technology, the Netherlands
Jan P.L. Schoormans, Delft University of Technology, the Netherlands



Volume

E - European Advances in Consumer Research Volume 7 | 2005



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