Intentions Are Plural: Towards a Multidimensional View of Intentions in Consumer Research

Intentions are often included in consumer behavior research, but researchers have paid little attention to a discussion in psychology and philosophy indicating that different intention constructs may exist. The findings in this study suggest that researchers should indeed pay close attention to how intentions are conceptualized and operationalized. More specifically, our analysis shows that three proposed intentions constructs (intentions-as-expectations, intentions-as-plans, and intentions-as-wants) produce a good fit with a three-factor conceptualization. Our analysis also shows that these three intentions constructs are not associated with global evaluation variables (such as satisfaction, attitude, and delight) with the same strength.



Citation:

Magnus Soderlund and Niclas Ohman (2005) ,"Intentions Are Plural: Towards a Multidimensional View of Intentions in Consumer Research", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 410-416.

Authors

Magnus Soderlund, Center for Consumer Marketing, Stockholm School of Economics
Niclas Ohman, Center for Consumer Marketing, Stockholm School of Economics



Volume

E - European Advances in Consumer Research Volume 7 | 2005



Share Proceeding

Featured papers

See More

Featured

E4. Doing Good for Nothing: Motive Inferences from the Probabilistic Profits of Prosociality

Ike Silver, University of Pennsylvania, USA
Jackie Silverman, University of Pennsylvania, USA

Read More

Featured

Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information

Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA

Read More

Featured

Cueing Backwards: Attention Processes in Multi-Attribute Choices

Antonia Krefeld-Schwalb, Geneva School of Economics and Management
Agnes Scholz, University of Zurich
Ursa Bernadic, Geneva School of Economics and Management
Benjamin Scheibehenne, Geneva School of Economics and Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.