Exploring the Dimensions of Ethical Consumption

Ethical consumption is part of a broader consumption picture. This paper conceptualizes ethical consumption by theoretically positioning it within Holt’s typology of consumption practices (1995). In particular it focuses upon ethical consumption as an integration process, identifying four possible dimensions of ethical consumption as, a distinction process, as hedonistic pleasure, as a sign of love and as engaging an aesthetic response. The theoretical underpinnings for these dimensions are considered and some recent communications from fairly traded producers are examined to see how they correspond with the dimensions suggested.



Citation:

Isabelle Szmigin and Marylyn Carrigan (2005) ,"Exploring the Dimensions of Ethical Consumption", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 608-613.

Authors

Isabelle Szmigin, The University of Birmingham
Marylyn Carrigan, The University of Birmingham



Volume

E - European Advances in Consumer Research Volume 7 | 2005



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